Can I put the case for professionals to use podcasts to bring their websites to life and help clients get to ‘know’ them, what they care about and what they do?
Research continues to confirm that clients choose us because they relate to us as people. Yet, when our business is about providing services, it is difficult to demonstrate to clients what we can do to help them. Clients need to trust us to do the best we can for them and that trust is based on building strong personal relationships. Some professional firms’ websites seek to address this by putting up photos and short bios but others seem to hide their people and provide only a general enquiry email address.
I thought that making a podcast about my most recent book would help readers hear what why it is important to me and get a feel for me and how I work. I wanted to capture some important messages that my clients could identify with. I liked the way it could bring my book to life and I found it easy to do and enjoyable.
The feedback that I have had is that people like it. They find it pleasant to listen to and light relief from the usual e-bulletins and mailshots. They have commented that linking it to my website means that my marketing message is more cohesive – people can read about the services I provide and then listen to me. They feel that they ‘know me’ already and this helps build relationships.
If anyone is interested in developing a podcast for themselves, I would recommend Ian Skillicorn at www.mybusinesspodcast.com.