Archive for the ‘Publications’ Category

why use podcasts?

Thursday, June 2nd, 2011

Can I put the case for professionals to use podcasts to bring their websites to life and help clients get to ‘know’ them, what they care about and what they do?

Research continues to confirm that clients choose us because they relate to us as people. Yet, when our business is about providing services, it is difficult to demonstrate to clients what we can do to help them.  Clients need to trust us to do the best we can for them and that trust is based on building strong personal relationships.  Some professional firms’ websites seek to address this by putting up photos and short bios but others seem to hide their people and provide only a general enquiry email address.

I thought that making a podcast about my most recent book would help readers hear what why it is important to me and get a feel for me and how I work. I wanted to capture some important messages that my clients could identify with.   I liked the way it could bring my book to life and I found it easy to do and enjoyable.

The feedback that I have had is that people like it.  They find it pleasant to listen to and light relief from the usual e-bulletins and mailshots.  They have commented that linking it to my website means that my marketing message is more cohesive – people can read about the services I provide and then listen to me.  They feel that they ‘know me’ already and this helps build relationships.

If anyone is interested in developing a podcast for themselves, I would recommend Ian Skillicorn at www.mybusinesspodcast.com.

kindness and reflection

Wednesday, October 20th, 2010

I am pleased to report that sales of the new book are going well, with people telling me that they are enjoying reading it.

Just to summarise a few points that are important to remember:

• This book is aimed at helping the ‘good guys’ succeed in what can at times be the maelstrom of professional life
• It is important to be kind to ourselves as we will all make mistakes at some point in our careers
• Taking a couple of hours out every 6 months or so to reflect on what we have achieved and what we enjoy doing will help us keep ‘errors of judgement’ in proportion

Why is personal resilience so vital for professionals?

Monday, September 27th, 2010

Personal resilience is particularly vital for professionals for a number of reasons. They need to be robust to help their clients deal with the emotional problems and challenges they are facing that often result in confrontation, worry and stress. Professionals care about what they do and the quality of their services, so when mistakes are made, they are upset. As we have discussed already, they have to make difficult and complex judgements where there is no ‘right’ answer or absolute or predetermined solution, but only the ‘best answer’ for that particular situation. Even the most proficient professionals cannot always deliver what their clients want, with the result that they get blamed for this ‘failure’. Their clients often demand 24 hour access to them with increasing pressure being placed on their speed of response. They often have a working environment that can be noisy, disruptive and exhausting, with distractions from phone calls, emails, meetings and colleagues, resulting in them being overwhelmed and stressed with no time to think quietly or the energy to do their most difficult and complex work.

They may make mistakes due to having too much to do, being tired, as a result of inattention or being given responsibility for something outside their sphere of knowledge or ability. Because of the importance of their work, such mistakes can have severe repercussions. In addition, they may be blamed for mistakes that are not their fault and/or spend time and energy sorting out a problem that they would not have created in the first place. They can sometimes work in a competitive environment that creates an unwillingness to admit when they do not know the answer, so they fail to ask colleagues for help, leaving them to cope on their own with a resultant loss of perspective when problems arise. In the most serious situation, they can face the pressure of dealing with a formal complaint or claim against them, and become defensive and hostile to non-professionals attempting to make judgements on the quality of their service provision.

This may seem a long list and it is. Professional practice is not easy and I feel that too little emphasis is placed on developing ways of coping with it. A lot of attention is paid to intellectual ability and skill development, but a lot less (if any) goes into the emotional side.

New book is here!

Wednesday, September 8th, 2010

My new book, Developing resilience – the key to professional success has arrived! Rather than my previous two books that focussed on business development, this one is about personal development.  I wrote it because I was all too aware of how much good professionals, who care about the quality of the services they provide have been knocked off course in recent years.

For more information, please contact me on faw@westwood-associates.com.

My latest publication.

Friday, July 2nd, 2010

My third book, Developing Resilience – the key to professional success will be published in September.  It is designed to help the ‘good guy’s – people who care about the job they do and take personal responsibility for it.   Reading it will help them cope better with the pressures of everyday practice as well as allow them to have a clearer sense of what they want to achieve for themselves in the long term.