Our publications

The Model for Success based on working with and research into successful professional firms forms the basis of our two main books - Accelerated Best Practice - shaping professionals for success and Achieving Best Practice- implementing success in professional firms.

Model for Success

Model for Success

We provide bi-monthly e-bulletins with comments on current professional and business trends, book reviews and other topics that we feel our clients might find of interest. If you would like to receive these bulletins (at no charge), please email me on faw@westwood-associates.com. We also highlight new developments regularly.

We are happy to provide copies of either book at discounted prices and recently published articles at no charge (faw@westwood-associates.com).

Achieving Best Practice
Achieving Best Practice - shaping professionals for success
Fiona Westwood
McGraw Hill 2001

Book outline
Professionals are under pressure. The market is more competitive, client loyalty is a thing of the past and professional expertise is increasingly being scrutinised. Based on extensive work with a broad range of professional organisations, this book shows how to succeed in the face of such challenges. It addressed leadership, effective management, resource analysis, client focus and strategies for growth and change.

It bridges the gap between management theory and practice and focuses specifically on the needs of professionals. It presents a five stage Model of Success which gives readers the tools to manage themselves and their organisation.

Key benefits:
  • Practical and directly relevant to the professions
  • Allows readers to benchmark themselves against successful professional service organisations
  • Examples from a broad range of professions, both in the public and private sector
  • Shows readers how to diagnose key problems and set clear priorities for action


Accelerated Best Practice
Accelerated best practice - implementing success in professional firms
Fiona Westwood
Troubador Publishing Ltd Nov 2008

Book outline
All professionals are under pressure to implement change. They face increased competition and external regulations. Their clients have become more demanding and critical. Quality work is at a premium with senior people moving between organisations. Professional service firms must find a way to respond positively to these pressures. Success stems from developing the ability to take control and make change happen.

This book is based on current research into successful professionals organisations. It develops the five key elements of the Model for Success. These include operational management, strategic leadership, and client and people development.

Key benefits
  • Allows readers to implement strategic and operational change quickly and successfully
  • Succinct and practical help based on contemporary research
  • Includes case studies, applied techniques and tools to put theory into practice


Book reviews

"A writer whose knowledge of managing professionals clearly comes from first hand experience. The book provides a well set out and comprehensive toolkit to manage any business of professionals. The author details how a strong framework can be implemented that will allow the flexibility required to successfully and effectively manage professionals.
 A must for anyone who is facing the challenge of managing professionals in any discipline providing clear concise and practical advice. The book takes the reader step by step through the implementation of a management process with really useful action points. A very practical book indeed."
Property and Construction Manager


"Accelerated Best Practice provides an essential toolkit for all professionals managing professional services firms. Faced with ever changing challenges to the successful delivery of the business service offer, this book introduces the idea of a model for success and gives succinct and practical guidance on how to implement strategic and operational change in your organisation.
The book is realistic in identifying the challenges faced by an organisation aiming to achieve best practice in service delivery and should be a prerequisite read before starting out on the road to successful implementation."
Senior Civil Engineer, UK Transport Consultancy


"Lawyers are trained to deliver expert legal advice but many of us are ill equipped with business skills which hinders our ability to improve efficiency, develop leadership skills, grow our practices and increase profits. Fiona's expertise as a Lawyer and Business coach has inspired our practice to become much more "business street wise ". If you haven't read Fiona's book, you won’t know your SWOT from your USP's !!"
Managing partner running a local regional law practice


"For a firm wanting to move forward fast, this would be the perfect model"
Tutor on post-graduate vocational skills course


"A logical and concise guide on how to achieve success and maintain standards."
Experienced private practice accountant


"Achieving Best Practice is a rarity amongst management manuals in that it is directed specifically at the problems of managing a professional practice. It is refreshingly direct and full of observations drawn from extensive experience in this area"
Peter Walton, Editor World Accounting Report


"I liked the book. It was well organized, tightly written with very readable prose, and neither overwhelmed nor intimidated the reader ...I particularly liked the Conclusions and Key Action Points. It reinforced exactly what you wanted the reader to take from each chapter"
Senior Partner Global Surveyors Practice


"This book creates order out of chaos. The practical no hype advice by Fiona Westwood on how to build, manage and develop an efficient firm is a great prop. The Partners have a benchmark to confidently harness resources to continue to serve our clients effectively"
Tom Gilchrist, former Managing Partner, CRGP, Architects and Surveyors


"An absolute 'must' for all Professionals - Fiona's outstanding common sense and practical effective advice shines through - the world is changing - go out and buy the book today and tell your friends about it!"
Senior Partner, Chartered Accountant firm